Elevating product
Elevating product
With Innovative
With Innovative
design Solutions
design Solutions
Experienced Designer
Transforming Visions Into Digital Masterpieces
who am i
A creative and results-driven Product Designer with a robust nine-year history of shaping innovative and user-centric design solutions, with a dedicated focus on the crypto/web3 space for the past five years. Specializing in the creation of engaging user experiences and intuitive interfaces, I am skilled in using various design tools and methodologies.
My expertise encompasses User Experience, User Interface, prototyping, and the application of user-centric research techniques. I have a demonstrated track record of success across a wide range of industries, with a strong emphasis on enhancing product usability and implementing impactful design strategies that cater to a diverse range of user needs and preferences.
I have successfully completed the UX Design Institute program in 2020. I have also completed the Nielsen Norman Group UX Certificate in 2022, further enhancing my knowledge and understanding of user experience design principles.
Process
HOW I WORK
REQUEST PROJECT
It all begins with your project request. I attentively listen to grasp your needs and ideas. Your concepts serve as my inspiration, and comprehending your objectives is my foremost priority.
01
STRATEGY SESSION
In this phase, creativity shines. I immerse myself in brainstorming sessions, crafting concepts for your project. Here, I explore innovative solutions and artistic approaches to actualize your vision.
02
DESIGN & DEVELOPMENT
Once the concept is crystal clear, we transition to the design phase. Here, I merge visual elements, user-friendly interfaces, and all creative components, ensuring your project stands out.
03
FEEDBACK
Your feedback is paramount. I present the design work to you, eagerly awaiting your input. Committed to collaboration, I make revisions as necessary to ensure the final product perfectly aligns with your artistic vision.
04
LAUNCH
After your approval, it's time to unleash your project to the world. I take care of all the technical intricacies, ensuring a smooth launch. Your project is introduced to the public, poised to inspire and captivate.
05
REQUEST PROJECT
It all begins with your project request. I attentively listen to grasp your needs and ideas. Your concepts serve as my inspiration, and comprehending your objectives is my foremost priority.
01
STRATEGY SESSION
In this phase, creativity shines. I immerse myself in brainstorming sessions, crafting concepts for your project. Here, I explore innovative solutions and artistic approaches to actualize your vision.
02
DESIGN & DEVELOPMENT
Once the concept is crystal clear, we transition to the design phase. Here, I merge visual elements, user-friendly interfaces, and all creative components, ensuring your project stands out.
03
FEEDBACK
Your feedback is paramount. I present the design work to you, eagerly awaiting your input. Committed to collaboration, I make revisions as necessary to ensure the final product perfectly aligns with your artistic vision.
04
LAUNCH
After your approval, it's time to unleash your project to the world. I take care of all the technical intricacies, ensuring a smooth launch. Your project is introduced to the public, poised to inspire and captivate.
05
REQUEST PROJECT
It all begins with your project request. I attentively listen to grasp your needs and ideas. Your concepts serve as my inspiration, and comprehending your objectives is my foremost priority.
01
STRATEGY SESSION
In this phase, creativity shines. I immerse myself in brainstorming sessions, crafting concepts for your project. Here, I explore innovative solutions and artistic approaches to actualize your vision.
02
DESIGN & DEVELOPMENT
Once the concept is crystal clear, we transition to the design phase. Here, I merge visual elements, user-friendly interfaces, and all creative components, ensuring your project stands out.
03
FEEDBACK
Your feedback is paramount. I present the design work to you, eagerly awaiting your input. Committed to collaboration, I make revisions as necessary to ensure the final product perfectly aligns with your artistic vision.
04
LAUNCH
After your approval, it's time to unleash your project to the world. I take care of all the technical intricacies, ensuring a smooth launch. Your project is introduced to the public, poised to inspire and captivate.
05
REQUEST PROJECT
It all begins with your project request. I attentively listen to grasp your needs and ideas. Your concepts serve as my inspiration, and comprehending your objectives is my foremost priority.
01
STRATEGY SESSION
In this phase, creativity shines. I immerse myself in brainstorming sessions, crafting concepts for your project. Here, I explore innovative solutions and artistic approaches to actualize your vision.
02
DESIGN & DEVELOPMENT
Once the concept is crystal clear, we transition to the design phase. Here, I merge visual elements, user-friendly interfaces, and all creative components, ensuring your project stands out.
03
FEEDBACK
Your feedback is paramount. I present the design work to you, eagerly awaiting your input. Committed to collaboration, I make revisions as necessary to ensure the final product perfectly aligns with your artistic vision.
04
LAUNCH
After your approval, it's time to unleash your project to the world. I take care of all the technical intricacies, ensuring a smooth launch. Your project is introduced to the public, poised to inspire and captivate.
05
EXCPERIENCE
MY CAREER JOURNEY
Feb 2014 - Feb 2018
TOMP Labs Creative Agency
UI / UX Designer
• Engaging in user research initiatives and soliciting feedback to enhance the development of marketing assets with Photoshop, Illustrator, and later on with Sketch, and Figma. • Working collaboratively with cross-functional teams using Asana to establish and uphold design guidelines and standards. • Designed and conducted A/B tests to improve user engagement and satisfaction using HotJar.
Feb 2014 - Feb 2018
TOMP Labs Creative Agency
UI / UX Designer
• Engaging in user research initiatives and soliciting feedback to enhance the development of marketing assets with Photoshop, Illustrator, and later on with Sketch, and Figma. • Working collaboratively with cross-functional teams using Asana to establish and uphold design guidelines and standards. • Designed and conducted A/B tests to improve user engagement and satisfaction using HotJar.
Mar 2018 - Oct 2018
Project.Graphics
UI / UX Designer
• Creating mockups or high-fidelity designs to visualize the intended look and feel of the final product using tools such as Figma. • Collaborating with stakeholders to gather feedback and make iterative improvements based on their input and requirements. • Designed and conducted usability testing to improve user engagement and satisfaction using HotJar.
Mar 2018 - Oct 2018
Project.Graphics
UI / UX Designer
• Creating mockups or high-fidelity designs to visualize the intended look and feel of the final product using tools such as Figma. • Collaborating with stakeholders to gather feedback and make iterative improvements based on their input and requirements. • Designed and conducted usability testing to improve user engagement and satisfaction using HotJar.
Oct 2018 - Oct 2019
Apps People
Product Designer
• Conduct user research to comprehend user behaviors, preferences, and pain points. This involves methods such as interviews, surveys, and user analytics tools like HotJar, Tyeform, UserFeel. • Craft the visual design, considering brand guidelines, color schemes, typography, and UI elements consistent with iOS design principles. Tools like Sketch aid in creating visual elements. • Engaged in continuous client communication throughout the entire design process, maintaining an ongoing dialogue to align their needs and preferences with the evolving design decisions and iterations.
Oct 2018 - Oct 2019
Apps People
Product Designer
• Conduct user research to comprehend user behaviors, preferences, and pain points. This involves methods such as interviews, surveys, and user analytics tools like HotJar, Tyeform, UserFeel. • Craft the visual design, considering brand guidelines, color schemes, typography, and UI elements consistent with iOS design principles. Tools like Sketch aid in creating visual elements. • Engaged in continuous client communication throughout the entire design process, maintaining an ongoing dialogue to align their needs and preferences with the evolving design decisions and iterations.
Oct 2019 - Mar 2021
Bitfinex
Product Designer
• Collaborated with a cross-functional team to redesign and add new features for the mobile application, resulting in a 20% increase in user engagement with the help of tools like HotJar, Survey Monkey, UXpin. • Advocating for user-centered design principles and best practices across the organization. • Creating wireframes, prototypes, and high-fidelity designs to communicate design concepts and demonstrate functionality to stakeholders using Figma. • Led the redesign of a claims processing system resulting in a 32% reduction in errors. • Designed and implemented a design system that improved the usability and accessibility of the platform. • Collaborated with product managers and developers to successfully release 4 major projects. • Collaborated with engineering and product teams to improve retention by 27% in the mobile app.
Oct 2019 - Mar 2021
Bitfinex
Product Designer
• Collaborated with a cross-functional team to redesign and add new features for the mobile application, resulting in a 20% increase in user engagement with the help of tools like HotJar, Survey Monkey, UXpin. • Advocating for user-centered design principles and best practices across the organization. • Creating wireframes, prototypes, and high-fidelity designs to communicate design concepts and demonstrate functionality to stakeholders using Figma. • Led the redesign of a claims processing system resulting in a 32% reduction in errors. • Designed and implemented a design system that improved the usability and accessibility of the platform. • Collaborated with product managers and developers to successfully release 4 major projects. • Collaborated with engineering and product teams to improve retention by 27% in the mobile app.
Mar 2021 - Mar 2023
Aleo
Product Designer
• With the help of tools such as Typeform and UserTesting I Conducted user research to understand user needs and pain points, resulting in the development of new features that increased user engagement and retention by 43%. • Collaborated with cross-functional teams to establish design systems and improve development efficiency. • Collaborated with product managers and developers to ensure design feasibility and implementation. • Conducted testing across multiple projects and A/B tests to improve user engagement and satisfaction using tools such as Maze, HotJar, and Loop11 resulting in an average post-release bug rate of 5%. • Collaborated with product managers and developers to successfully release 4 major projects.
Mar 2021 - Mar 2023
Aleo
Product Designer
• With the help of tools such as Typeform and UserTesting I Conducted user research to understand user needs and pain points, resulting in the development of new features that increased user engagement and retention by 43%. • Collaborated with cross-functional teams to establish design systems and improve development efficiency. • Collaborated with product managers and developers to ensure design feasibility and implementation. • Conducted testing across multiple projects and A/B tests to improve user engagement and satisfaction using tools such as Maze, HotJar, and Loop11 resulting in an average post-release bug rate of 5%. • Collaborated with product managers and developers to successfully release 4 major projects.
May 2018 - Present
Freelancer
Product Designer
• Led website redesign, web app, mobile app, and software for a variety of clients, from local businesses to national ones. • Worked in close collaboration with cross-functional teams, including product managers and developers, to collect requirements and deliver top-tier software solutions. • Conducted testing and surveys across multiple projects to ensure high-quality code, with tools like UserTesting, HotJar, Typeform, resulting in an average post-release bug rate of 5% - 10%. • Leveraging design tools such as Figma, I specialize in creating cutting-edge user experiences for web applications, software interfaces, and websites. I focus on intuitive design, usability, and aesthetics to ensure a seamless and engaging user journey.
May 2018 - Present
Freelancer
Product Designer
• Led website redesign, web app, mobile app, and software for a variety of clients, from local businesses to national ones. • Worked in close collaboration with cross-functional teams, including product managers and developers, to collect requirements and deliver top-tier software solutions. • Conducted testing and surveys across multiple projects to ensure high-quality code, with tools like UserTesting, HotJar, Typeform, resulting in an average post-release bug rate of 5% - 10%. • Leveraging design tools such as Figma, I specialize in creating cutting-edge user experiences for web applications, software interfaces, and websites. I focus on intuitive design, usability, and aesthetics to ensure a seamless and engaging user journey.
Achievements
WHAT I'VE ACHIEVED
01
The best thing ever
My daughter
-
Mara
Sep 2022
01
The best thing ever
My daughter
-
Mara
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
HAVE A PROJECT
IN MIND ?