Challenge: The redesign is the most expensive effort for any business, directly influencing the budget. Time, since the previous design is launched to the new approach, is a significant expense scale for such a design exercise. It gets costlier when the timeframe is significantly less. On a regular analysis, there can be negative signals from the market and users, which will demand redesign. The goal was clear, make it a clean design but not outside what the end—users are already familiar with; meeting user wants, meeting company objectives, recognizing market prospects, and remaining technologically viable. Impact: One of the most notable outcomes of the changes implemented was the substantial growth in the user base. By streamlining and simplifying the process, we made it incredibly easy for users to navigate and follow the steps required. This user-friendly approach had a direct impact on user satisfaction, as individuals found it effortless to engage with our services. Simplified services played a pivotal role in enhancing the overall user experience. By removing unnecessary complexities and eliminating any barriers, we ensured that users could seamlessly access and utilize our offerings. This not only saved their valuable time but also instilled a sense of confidence and trust in our platform. As a result of these improvements, our user base experienced a significant surge. The ease of use and straightforwardness of the process attracted new users who had previously been deterred by cumbersome procedures. The growth in the user base not only validated the effectiveness of our approach but also expanded our reach and impact.
Client
Bitfinex
Industry
Crypto, Blockchain, Web3, FinTech
Service
Redesign
Usability Testing
User Research
12 Weeks
PORTFOLIO
ZPrize
ZPrize
ZPrize
UI/UX Design
Research
Supporting Development
Social Media
Leo Playground
Leo Playground
Leo Playground
UI / UX Design
Research
Usability Testing
Support through development